News

The Holipower of small actions! 🌱

Launching a food start-up teaches you life lessons like no other. You learn on the fly, soaking up wisdom from every success and stumble. And we have had pretty massive stumbles! But when your mission goes beyond profit to make a positive impact, that’s when the real journey begins. It’s about staying true to your…

Holiroots @ New Food Festival 2024 – “The Future of Food is Now”

Hey there, foodies and future enthusiasts! Ever wondered what the future of food holds? 🌱

Holiroots at BIOFACH 2024

Hi, everyone! Last week was full of excitement as the Holi-Team joined the BIOFACH in Nürnberg – the World’s Leading Trade Fair for Organic Food! 🌱 Without a doubt, it’s our first major highlight of 2024! ✨

Pitching at Food Brycke Stuttgart!

We are very thrilled to be one of the selected#startups to #pitch at the #foodbrycke!

Free From Fair – Netherlands stay tuned!

📣 Holiroots at the Free From Food & Health Ingredients in Amsterdam 2023!!! We’ve cracked it and thrilled to share with your our two-day experience, filled with valuable feedback and connections in the retail and Horeca market. 🤩😍

Holiroots at BUGA 2023

Overproduction, not beautiful enough , too big or too small? The Hohenheimer Startup holiroots makes delicious organic #crackers from rescued #vegetables. Check a nice video of our story: Linkedin , IG Check out our nice collaboration wih Viva la Faba and Kleinblatt: IG Check out our video our our Kitchen demo!! IG

Cem Özdemir meet Holiroots – Biofach 2023

German Minister of food and agriculture, Cem Özdemir and @ludwighartmann visited our stand at BIOFACH / VIVANESS and enjoyed our recently launched #holicrackers!!

Cem Özdemir visit Hohenheimer Startups!

What an experience! Holiroots met German Federal Minister of Food and Agriculture, Cem Özdemir, who visited InnoGreenhouse Hohenheim, met our #startup Holiroots together. Here are some impressions of this special event!

Mom, I’m in the newspaper!!

Holiroots in the recognized newspaper Stuttgarter Zeitung! Enjoy reading about our story and the HOLI-team of us three. Read more

Part of the University of Hohenheim Startups!

In a network of companies, university members, and startups from our university, we support and develop each other further. Two Master’s students want to re-introduce a cycle into the food system – and help farmers earn a bit more. For this purpose, Paola Varela from Mexico and Duyen Do from Vietnam founded the start-up Holiroots.…

Holiroots, Winners Of The Frauennetz Competition

Competition: “Sustainable Start up 2022”

Female, sustainable, successful – A competition from the Frauennetzwerke (Women’s networks) Stuttgart 2022. After a 3-minute pitch, 400 people voted Holiroots for 2nd place winners! This competition was about sustainable business ideas and women’s entrepreneurship. For the first phase of the competition, more than 10 startups uploaded a 3-5 minutes pitch. After several months of…

All started in a competition

Holiroots was born in an entrepreneurship competition of European Institute of Innovation & Technology. The challenge? The holistic use of vegetables! During our Bioeconomy studies at the University of Hohenheim, Germany, our commitment to making our food system more sustainable and our interest in social entrepreneurship drive us to apply to the European-wide competition “From…